Hong Kong Industrialist Aug Oct 2021

The COVID-19 pandemic has prompted digital transformation on the manufacturing sector and consumers’ behavior at unprecedented speed. E-commerce, digital creative media, online live-stream event programmes and digital marketing are becoming the norm in our daily lives, entertainment and consumption. According to a study by Kameleoon, a UK- based advertising agency, over 30% of respondents increased the frequency of digital spending during the epidemic, and over 60% said they would continue to spend both online and offline. Also, many event programmes today are held by online streaming or hybrid mode. Enterprises must revamp their sales strategy to cope with this challenge, leading to a surging demand for digital creative services, filming and broadcasting technology, digital media as well as online marketing to open up broad development opportunities for Hong Kong’s innovation and creative industries. Besides, the Asian cultural and entertainment industries are growing significantly in the past years, where pop music, movies and broadcast programmes, anime and electronic games have swept over the world. Massive opportunities of new technology trading and licensing are emerging therein. The Hong Kong Innovation and Creative Industries Council gathers like-minded entrepreneurs from various innovation-driven sectors from digital entertainment and production, intellectual property licensing, digital marketing to e-commerce platforms. With our strong faith in the combination of digital technology, creativity and business acumen, our industry is the best partner to manufacturing enterprises by offering diverse value-added services for their advancement and injecting innovative elements to support traditional businesses in their transformation. The Council will support enterprises to collaborate with each other, especially in IP trading and adoption of digital means, to build brands for Hong Kong’s manufacturers and developing sales in new markets like the mainland China and Southeast Asia. 在疫情期間，電子商貿、數碼創意媒體、網 上活動及數碼營銷成為了日常生活、娛樂及 消費的主流，加速了製造業和消費模式的數 碼轉型。英國廣告公司 Kameleoon的研究 指，超過三成受訪者表示在疫情期間增加了 數碼消費，而超過六成受訪者表示將繼續採 取線上線下混合的消費模式。而且，現時越 來越多活動節目以直播形式或混合模式舉 辦，亦促使品牌及企業革新固有營銷策略， 對數碼創意、拍攝及直播技術、數碼媒體、 網上營銷的服務需求顯著上升，為香港創新 及創意工業帶來更多可能性。 另一方面，亞洲的文化娛樂產業越來越成 熟，流行音樂、影視、動漫、電子遊戲等暢 銷全球，為新技術交易及授權產業創造龐大 商機。香港創新及創意工業協會匯聚數碼娛 樂及媒體製作、知識產權授權業務、數碼營 銷、電商平台等多元化的創新型企業，我們 深信數碼技術、創意和市場觸覺的結合，能 為製造業界提供多元化的增值服務，更有助 傳統業界引入創新元素升級轉型。協會將會 致力推動業界之間合作，助廠商善用知識產 權貿易及數碼渠道，為香港品牌塑造形象、 營銷海外，開拓內地及東南亞新興市場。 Chairman: Emily Cheung 主席:張綺媚 | Vice-Chairman: Willy Lai 副主席:賴志偉 Hong Kong Innovation and Creative Industries Council 香港創新及創意工業協會 GROUP 30 分組 第 8-10/2021 | 87