Hong Kong Industrialist Aug Oct 2021

Hong Kong toy exporters are well-known for their quality products. Other than manufacturing for overseas brands and licensees, Hong Kong toy manufacturers have started to develop and market their own brands in recent years to maintain global competitiveness and have better control of their sales channels. In 2019, Hong Kong ranked as the world's fourth-largest toy exporter, including both domestic exports and re-exports. Despite most of Hong Kong's major toy export markets being sluggish under COVID-19 (exports to Japan, Mainland China, the US and the EU dropped by 7% to 28%), Hong Kong's exports to markets such as ASEAN, Australia and Taiwan actually increased. Overall the toy industry and its market continues to be robust. By category, exports of jigsaw puzzles, chess sets and family entertainment products such as boardgames and indoor games rose significantly, ranging from 12% to 356%, demonstrating shifting consumers’ preferences under the pandemic. While electronic entertainment became more common and popular, traditional toy manufacturers rose to the challenge by designing innovative toys to attract consumers. Educational toys related to science, technology, engineering, art and mathematics (STEAM) are gaining popularity globally. Asian markets, with its growing middle-class and increasing disposable income, also served as important expansion targets for toy manufacturers. The toy industry will continue to focus in the R&D of new products and strengthen in- house design capabilities to create value-added features, supported by enhanced intellectual property protection measures. The demand for producer services is expected to grow while the toy industry progresses towards higher value-added transformation. 香港玩具出口商以供應優質產品見稱，除了 為海外製造商和授權項目持有人進行的生產 業務外，近年亦有不少製造商開始創建及營 運品牌，以維持競爭力及更有效地管理銷售 渠道。2019年，若與轉口價值一併計算， 香港是全球第四大玩具出口地。2020年， 在新冠肺炎疫情衝擊全球下，香港大多數 傳統玩具出口市場都表現疲弱（往日本、中 國內地、美國和歐盟的出口分別下跌7%至 28%），但對東盟、澳洲、台灣等市場的出口 則錄得增長。整體而言，玩具業及其市場發 展依然十分蓬勃。 若論不同類別的產品銷情，拼圖、棋類、以 及桌上及室內遊戲等家庭娛樂產品的出口顯 著上升12%至356%不等，可見在疫情下消 費者的喜好有所轉變。 現今電子娛樂產品盛行，傳統玩具製造商亦 須不斷設計和推出創新的玩具吸引顧客，應 付挑戰。特別是與科學、科技、工程、藝術 及數學(STEAM)有關的益智玩具，在全球各 地的玩具業越來越受重視。另一方面，亞洲 市場的中產人口及消費力日增，亦是玩具業 主要開拓的市場之一。 香港的玩具業界將會以知識產權作保障，積 極投資進行研發，加強內部設計能力及創造 增值特點。業界預期行業對生產性服務的需 求將會持續增加，向高增值轉型。 ANNUAL GENERAL MEETING SUPPLEMENT | 周年大會特輯 Chairman: Ivan Ting 主席:丁天立 | Vice-Chairman: Bryant Chan 副主席:陳允誠 Hong Kong Toys Council 香港玩具協會 GROUP 19 分組 第 78 | 8-10/2021