Hong Kong Industrialist - Oct 2020

把握大灣區市場發展潛力 大灣區現時人口超過7,000萬，GDP達1.6 萬億美元，經濟規模已相等於一個中等收入國 家。近年，區內人均GDP達2.3萬美元，擁有 千萬元人民幣資產的「高淨值家庭」，大灣區佔 約五分一，區內消費力龐大，港商大可把握時 機進入內銷市場。 不過港商多習慣歐美市場較為單一的營銷模 式，進入內地市場則要面對省市之間不同的消 費品味和購買習慣，而內地已有成熟的網上消 費模式，港商大可利用大數據作深度剖析，建 立針對性的銷售策略。港商可先以大灣區作為 產品北上的小窗口，由於文化相近，消費習慣 相對較易掌握，加上近年推出港人港稅等優惠 政策，為有意進入內銷市場的港商帶來招聘上 的便利。 Grasp the Market of the Greater Bay Area The total population of the Greater Bay Area is over 72 million currently. This economy which has generated US$1.6 trillion GDP is already equivalent to a middle-income country. In recent years, one- fifth of the high-net-worth families in China are currently living in the area with a US$23,000 GDP per capita, which showcases an enormous consumption power within the region. Therefore, Hong Kong businessmen can seize this opportunity and share the fruit of this domestic market. However, entrepreneurs from Hong Kong are more accustomed to the single marketing model in the European and American markets. Different consumer preferences and buying habits Greater Bay Area 港澳大灣區 among various provinces and cities might hinder entrepreneurs from entering the Mainland market. Yet Mainland consumers have already developed a mature online consumption pattern, by which enterprises could utilise big data for in-depth analysis and establish targeted sales strategies. They could also take advantage of the Greater Bay Area as a pilot market to boost domestic sales because the consumption habits are easier to comprehend due to similar cultures. Likewise, recent fiscal policies including preferential tax treatment have also brought great conveniences in recruitment for those who are interested in tapping into the domestic market. 10-12/2020 | 19