FHKI 60th Anniversary Commemorative Album

Retail activities were not allowed until 1998 when the market opening measures covered jewellery. In the same year, Chow Tai Fook opened its first retail shop in Beijing. Since it was one of the earliest Hong Kong jewellery enterprises having production activities on the Mainland, it had sufficient experience to respond to Mainland’s sales market opening policy in a timely manner and was able to capture the vast domestic market demand. Hong Kong jewellery industrial enterprises started operating their processing production activities on the Mainland in the late 1980s. Since certain restrictions on the circulation of gold in the market were imposed at that time, production activities mainly focused on processing of jewellery items and polishing of diamonds. Mr Kent Wong is the Managing Director of Chow Tai Fook, responsible for the Group’s operational strategies, including the business development of the Mainland domestic market. Chow Tai Fook has an extensive sales network covering China, Japan, Korea, the US and Southeast Asian countries. 90 percent of its 2,000 plus retail shops are on the Mainland. Through its branding strategies and operation of a jewellery industrial park and e-commerce platforms, Chow Tai Fook has been able to secure its leading position in the Mainland jewellery market. Kent Wong 香港工業總會六十周年紀念專集 42

RkJQdWJsaXNoZXIy MTY1NDUz